Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%

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Perplexity’s Super Bowl contest managed to move the needle on its app’s downloads. Unlike OpenAI and Google, the AI search engine chose to forgo an expensive Super Bowl ad in favor of a tweet — sorry, an X post — encouraging users to download its app and enter a contest that could result in a © 2024 TechCrunch. All rights reserved. For personal use only.

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