Amazon brings its Rufus AI shopping assistant to more international markets

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Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The ecommerce giant has been widely considered to be playing catchup with its Big Tech brethren in the AI sphere, particularly against the backdrop of the generative AI hype these past couple of years. Rufus is © 2024 TechCrunch. All rights reserved. For personal use only.

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