Thrasio, once king of e-commerce aggregation, files for Ch.11

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Thrasio, the U.S. start-up that raised billions of dollars and popularized the concept of e-commerce aggregation — buying up and restructuring dozens of smaller brands and third parties selling on marketplaces like Amazon in a bid for better economies of scale — has commenced a restructuring of its own. The company has filed for Chapter © 2024 TechCrunch. All rights reserved. For personal use only.

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