President Biden has a meme strategy, and it’s leaning on Dark Brandon

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President Joe Biden’s reelection campaign has finally set up shop on TikTok. Despite controversy in Congress over the app, TikTok is an indispensable tool for presidential candidates to reach young voters, experts say. “I wasn’t surprised at all to see that the campaign launched a TikTok account, because it would genuinely have been such a © 2024 TechCrunch. All rights reserved. For personal use only.

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