Alibaba faces reckoning with once-vaunted ‘new retail’ strategy

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In 2017, “new retail” began appearing in Alibaba’s earnings reports. Coined by the Chinese e-commerce behemoth, the term refers to the seamless integration of online and offline retail. Six years later, Alibaba is having a moment of reckoning with this strategy as it looks to offload some of its offline retail assets. On its recent © 2024 TechCrunch. All rights reserved. For personal use only.

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